Brand identity · Gadsden, Alabama
Frontline
A strong brand for experienced professionals.
Overview
Frontline is the HR department a growing company doesn’t have yet — compliance, training, coaching, leadership development. All things that only feel urgent once they’ve already gone wrong. Frontline is the first line of defense that you should call before you need to.
Approach
A strong, bold shield with a line drawn straight through it. The crossbar of the F keeps going and becomes the line being held, so the name explains itself in one place. The type is a plain, friendly sans, because the work is serious enough that the logo doesn’t have to be. It should read as counsel, not paperwork.
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