Brand identity · Birmingham, Alabama
Bandwagon
Jump on the Bandwagon.
Overview
Bandwagon opened in 2021 selling sporting goods and custom spirit apparel to school communities around Birmingham. The identity had to belong to every school and fan without belonging to any one of them.
Approach
The symbol is a wagon wheel made of pennants. Everything around it is deliberately simple — heavy caps, one weight, long and level — so the mark can stand strong on its own. Jump on the Bandwagon.
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