Brand identity · Alabama · at Knight Eady
Huddlbox
The sideline A/V standard.
Overview
HuddlBox is a wheeled A/V box that lets a coach run film between series or turn a gym into a classroom. You can find it on sidelines from 6A programs to the Cowboys. The product had already won; the brand hadn’t caught up to it.
Approach
An H built inside a box, leaning forward. Simple enough to reflect the clarity of communication it provides, yet dynamic enough to belong in the sports world it exists for.
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