Brand identity · Birmingham, Alabama · at Knight Eady
The Bunker
Downtown’s simulator club. No tee times. No crowds.
Overview
The Bunker is a private simulator club in downtown Birmingham — hitting bay, ball tracking, real course data, and a membership list with a small cap on it. It’s a golf club that happens to be indoors, which means it had to earn the word club rather than borrow it.
Approach
A hand-drawn script, the mark has rugged warmth, sitting on a sand rake. Cream on deep-green throughout, because the room is dark and a brand is a reflection of where it actually lives. The bunker is a hazard and a room where you can come and escape them.
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